Topline E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
Aug 4, 2024
Armand Farrokh, founder of the revenue media platform Minutes to President's Club and author, dives into the complexities of cold calling and its surprising effectiveness. He discusses the impact of AI and automation on sales strategies, highlighting the need for personalized outreach. Armand argues for the importance of human connection in an age of technology, critiquing generic communication. He emphasizes the resurgence of direct methods and the balance between automation and personal interactions to foster meaningful client relationships.
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Definition of Outbound Sales
- Outbound sales involves proactively targeting customers instead of waiting for inbound leads.
- This can be done through various channels like email, LinkedIn, or cold calling.
Outbound Sales Tactics
- Modern outbound sales often involves complex setups like multiple subdomains and email addresses.
- This is to avoid spam filters due to high email volumes and the use of parallel dialers.
Personalized vs. Generic Emails
- Salespeople often rely on generic, automated emails, leading to low response rates.
- Personalizing emails to each recipient can be a more productive approach despite higher effort.