E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
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The Human Element in Sales
This chapter explores the balance between automation and personal interaction in sales, emphasizing that while technology can enhance productivity, it cannot replace the fundamental qualities of successful sales professionals. The speakers discuss the limitations of automated solutions and how human creativity and emotional resilience play a critical role in effective communication. They also share strategies for improving engagement in outreach efforts, advocating for personalized, longer emails over conventional brief messages to foster better responses.
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