The Diminishing Value of Systems of Engagement in Business

Armand Farrokh, founder of the revenue media platform Minutes to President's Club and author of "Cold Calling Sucks, and That's Why It Works," joins the show to discuss the evolving landscape of outbound sales, particularly the impact of AI and automation tools.

We delve into the paradox of using cold calling techniques in a world increasingly dominated by automated outreach and ask questions like: “How important are personalized, human-driven sales tactics?” and “Are we over-reliant on technology for outreach?"

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