E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
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Outbound Sales Strategies in a Changing Landscape
This chapter explores the evolving challenges and strategies for outbound sales in the context of a fluctuating economy and advancing technology. It focuses on the significance of personalization in email outreach, the role of AI, and the importance of well-crafted communication to engage potential clients effectively. The discussion also reflects on the impact of increasing email volume and the necessity for sales teams to adapt their tactics to maintain their effectiveness in a crowded market.
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