E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
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Harnessing Motivation and Effective Communication
This chapter explores the role of motivation in the workplace, emphasizing that it's a CEO's job to tap into existing employee drive rather than create it from scratch. The speakers counter the perception that cold calling is outdated, advocating for the power of personal connection over generic communication methods. They also critique ineffective outreach tools, stressing the importance of creativity and authenticity in sales strategies while navigating the complexities of modern communication.
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