E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
Topline
00:00
Revitalizing Sales Strategies
This chapter tackles the challenges faced by Sales Development Representatives (SDRs) in account management and emphasizes the need for improved tools and support. It explores the evolution of cold emailing and calling, stressing the importance of personalization, creativity, and the resurgence of direct communication methods. Additionally, the chapter discusses the integration of inbound and outbound strategies to create more meaningful engagements with potential customers.
Transcript
Play full episode
