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12min chapter
E69: Cold Calling Sucks, and That’s Why it Works with Armand Farrokh
Topline
Revitalizing Sales Strategies
This chapter tackles the challenges faced by Sales Development Representatives (SDRs) in account management and emphasizes the need for improved tools and support. It explores the evolution of cold emailing and calling, stressing the importance of personalization, creativity, and the resurgence of direct communication methods. Additionally, the chapter discusses the integration of inbound and outbound strategies to create more meaningful engagements with potential customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode