Nudge

Steve Jobs: The master of persuasion (part 1)

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Jan 2, 2023
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ADVICE

Strategic Weakness

  • Leverage sunk costs to prove worth, but only if backed by strengths.
  • Showcase a weakness alongside a strength to increase likeability.
ANECDOTE

Munich Trip Anchoring

  • Lacking funds for India, Jobs used anchoring by asking Atari to pay, then 'compromising' for a Munich trip.
  • Atari agreed, highlighting the power of framing requests.
ANECDOTE

Apple Co-founding Anchor

  • Jobs convinced Wozniak to co-found Apple by anchoring on the idea of having a company, even if they lost money.
  • This reframing eliminated Wozniak's objections.
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