Nudge

Steve Jobs: The master of persuasion (part 1)

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Jan 2, 2023
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ANECDOTE

Hawaiian Shirt Swap

  • As a boy, Steve Jobs convinced a friend to swap Hawaiian shirts on a themed school day.
  • This left the friend as the odd one out, an early sign of Jobs's persuasive skills.
ANECDOTE

TV Jammer Prank

  • Jobs and Wozniak pranked families with a TV jammer, conditioning a father to believe touching the antenna fixed the signal.
  • This demonstrates an early understanding of behavioral conditioning.
ANECDOTE

Blue Box Social Proof

  • To sell blue boxes, 16-year-old Jobs used social proof by falsely claiming 'George' wanted one, sparking dormmates' curiosity.
  • This clever tactic, pretending pre-existing interest, led to sales.
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