Steve Jobs' Macintosh Ad

The 1984 Super Bowl ad is considered the best advert of all time. Apple CEO John Scully asked if they should fire the agency who created it. But Steve Jobs defied his leadership team and aired the ad. He knew about the curiosity gap, which peaks people's curiosity but doesn't reveal how a new product will change the world. Without Steve Jobs, that ad would have never seen the light of day. And there's one more example I wanted to share before ending today's episode. It is four years after the Super Bowl ad. Since 1984, Steve's had trouble at Apple. The company was failing and Steve was disliked by many of his peers. Not least because he constantly undermined them in