Steve Jobs: The master of persuasion (part 1)
Nudge
Steve Jobs - Reframing the Classic Product Demo
Steve Jobs leaned on four core principles. He used sunk costs to showcase his commitment and get what he wanted. He used reframing to help his employees come out with unbelievable innovations. In part two, I'll share some of the psychological biases and principles Steve used to create the iPhone,. To sell the iPad, and to introduce the iMac.
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