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Steve Jobs: The master of persuasion (part 1)
Nudge
Steve Jobs Used Anchoring to Get What He Wanted
Steve Jobs used John Lasseter as an anchor to get what he wanted. Pixar didn't have the funding, equipment or manpower to create a feature film. So Steve suggests that Disney and Pixar co-produced the first ever animated feature length film. Toy Story was one of the most successful movies of all time generating $362 million worldwide. And it wouldn't have happened unless Steve Jobs had used that opportunity to anchor.
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