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Steve Jobs: The master of persuasion (part 1)

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CHAPTER

Using Sunk Costs to Get a Job

Sunk costs might get you an interview, but you'll be held to a much higher standard than a normal interviewee. If you don't have the skills to back it up, you'll be disliked even more arguably. Study shows that if you showcase a weakness and a strength, you will be liked more than if you just showcase strengths.

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