Steve Jobs: The master of persuasion (part 1)
Nudge
Steve Jobs's Next Computer
Steve Jobs used the power of framing and anchoring to raise expectations. He invited a world famous violinist on stage, has him play a song accompanied by Steve's next computer. Computers were giant boxes with the computing power of a modern day calculator. They weren't known for playing music or accompanying famous musicians. But that's what this next computer did.
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