2min chapter

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Steve Jobs: The master of persuasion (part 1)

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CHAPTER

Steve Woz and the Blue Box

Steve Wozniak used the principle of conditioning to influence his friends. The two were close friends in high school and built a blue box for phone calls. When Steve was 16 years old, he tried selling it by telling people about its benefits. He intuitively understood that we follow actions of others through social proof.

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