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4min chapter
Steve Jobs: The master of persuasion (part 1)
Nudge
Social Proof Is Used Today in Marketing
When we know something is a best seller or most popular, we're more likely to use it. It's an evolutionary trait developed tens of thousands of years ago to keep us alive. Steve Jobs knew how to persuade and manipulate people at a young age. He might not have known he was using social proof but he knew what worked. Milly suggests that someone is interested in buying your product will pique the interest of others.
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