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Mormon Upbringing
- BJ Fogg's Mormon upbringing emphasized purposeful behavior and habit formation.
- This included practices like scripture study, family prayer, and maintaining emergency food supplies.
Rock Reminder
- As a child, Fogg used a rock under his pillow to remind him to pray.
- This early experience foreshadowed his later work with prompts and habit formation.
Habits as Design
- Habit formation is a design opportunity, blending scientific research with design thinking.
- Design thinking helps create systems for consistent behavior, even with low motivation.