S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

1

Introduction

00:00 • 2min

2

How to Retain Customers With an App

01:42 • 2min

3

How to Measure Demand Capture on Search and Shopping

03:14 • 5min

4

How to Make YouTube a Performance Channel

07:47 • 2min

5

How to Make Money With YouTube

09:53 • 3min

6

How to Scale a YouTube Reach Campaign

13:04 • 2min

7

Google's Targeting Methods

15:34 • 2min

8

How to Scale Your Event Ticket Center

17:29 • 2min

9

How to Measure Your YouTube Ads

19:10 • 2min

10

How to Be a Successful Google Ads Manager

20:52 • 3min

11

How to Measure Incrementality on Facebook

23:49 • 2min

12

How to Measure Business Level Impact

25:31 • 2min

13

How to Target the Same Audience With Performance YouTube

27:31 • 4min

14

The Importance of Trust in Event Ticket Centers

31:01 • 3min

15

The Counter Take to Brand Search

34:13 • 2min

16

The Importance of a Good Algorithm

36:19 • 3min

17

How to Set Up a Brand Campaign

39:01 • 2min

18

How to Optimize Your Shopping Feed for SEO

40:36 • 3min

19

The Benefits of DMACs for Advertisers

43:36 • 2min

20

Google Ads UI: A New Way to Market

45:13 • 2min

21

The Benefits of Google Analytics

46:46 • 3min