Down To Chat

S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

May 15, 2023

49:28

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Episode notes

Introduction

2min

How to Retain Customers With an App

2min

How to Measure Demand Capture on Search and Shopping

5min

How to Make YouTube a Performance Channel

2min

How to Make Money With YouTube

3min

How to Scale a YouTube Reach Campaign

2min

Google's Targeting Methods

2min

How to Scale Your Event Ticket Center

2min

How to Measure Your YouTube Ads

2min

10.

How to Be a Successful Google Ads Manager

3min

11.

How to Measure Incrementality on Facebook

2min

12.

How to Measure Business Level Impact

2min

13.

How to Target the Same Audience With Performance YouTube

4min

14.

The Importance of Trust in Event Ticket Centers

3min

15.

The Counter Take to Brand Search

2min

16.

The Importance of a Good Algorithm

3min

17.

How to Set Up a Brand Campaign

2min

18.

How to Optimize Your Shopping Feed for SEO

3min

19.

The Benefits of DMACs for Advertisers

2min

20.

Google Ads UI: A New Way to Market

2min

21.

The Benefits of Google Analytics

3min

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.

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This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: ⁠postscript.io⁠. And with this link, you can get two months free with Tapcart: ⁠tapcart.com/downtochat⁠.

Connect with the hosts and guest:

Cody: Twitter - ⁠@codyplof⁠, Newsletter - ⁠codyplofker.com/newsletter⁠

Eli: Twitter - ⁠@eliweisss⁠, Newsletter - ⁠eliweisss.com⁠

Ben: Twitter - @ben__kruger, Website- https://ben-kruger.com/