How to Target the Same Audience With Performance YouTube

When you're on a performance-based bidding strategy, the algorithm is going to target people that have a really high likelihood to purchase. However, when you go into full funnel and you go for views, it's the same audience, but they're just not ready to buy right now. So there is this like, it's a really different way to use these platforms that I don't think a lot of people do because it's hard to measure and it takes time,. But at a certain size, it makes sense. If you could play the waiting game and figure out how to measure it as a business level impact with some incremental stuff, it could be worth a lot.