S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
Down To Chat
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The Counter Take to Brand Search
Google is using PMACs to serve on junk inventory, says the former head of brand search at Google. The move has been criticised by brands and media buying agencies who say they can't do anything about it. "I'll have people think it's an evil thing that like we're using like these tools," he adds.
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