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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

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How to Make Money With YouTube

I think that's why YouTube is impossible for like a straight click attribution marketer. Hence why I started doing a lot of geo testing with brands. For 30 days, you could saturate those markets and then look at Google Analytics. And it could get close to break even on a very short, like the delta between the two test groups. You could see a nice way to get paid back. From day one to day 30 was like a 17% increase of Facebook value, right? YouTube was like a 30% increase or it was like 30% half. Don't call me in the exact numbers, but does that kind of math what you've seen at all? Yeah.

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