S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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The Benefits of Google Analytics
Ben dash: Google Analytics was only last like attribution forever. Now it's multi-taught. You can see full conversion funnels, all the touch points that people are having with all of your different channels. So if that is huge and then the predictive audiences, I'm really excited aboutIt's like people likely to turn people not likely to buy into those who will in the next seven days. And you can port those into ad platforms and go hard on those guys.
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