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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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How to Be a Successful Google Ads Manager
Google has sophisticated geo lift tools. The problem is it's expensive. And everyone's just too impatient and doesn't want to commit like 250 grand to a test. So I like to be less scientific, more gut. That is a lower risk test, less budget, and use all of like, I love it using like post purchase and triangulating all of these things together.
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