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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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How to Make YouTube a Performance Channel
YouTube was never, I don't think was like made to be a performance channel. It's made for reach. And they've done a lot of product development to get it to become aperformance channel. You can add your shopping feed to it. You can do CPA or ROAS bidding. There's very different, they're very conservative with their measurement versus Facebook. So you should get a three on Facebook and a one on YouTube.
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