S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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Google's Targeting Methods
With the targeting of Google, like I'm not as familiar with it as I was saying on Facebook. Like you can just say people who have searched for these keywords or been to these websites. And also you could turn on like optimize targeting and they'll do like look like from that core set. But there's for first time for early YouTubers, there's YouTube advertisers. There's plenty of scale there.
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