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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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The Benefits of DMACs for Advertisers
DMACs is great for all advertisers. There's those that have a really well built out Google ads. And then there's others that have nothing built out. PMAX is just going to find the incremental stuff with things that you're not running on. So I think you just got to keep building out your account.
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