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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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How to Set Up a Brand Campaign
We wanted to farm all of the brand searches into this brand campaign. We put a, like, I think we left row as target the same there because it's so efficient with brands. And then we let that scoop up all the brand and then this non-brand campaign only target new customers. There is some returning traffic, of course, but new customers are not perfect.
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