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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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How to Scale a YouTube Reach Campaign
YouTube reach based campaign has got to be way cheaper. You could do bumpers like a six second video for like $2 CPM. And it's so cheap too, right? Like video views are two cents. There's a moat now like YouTube is really hard to crack. But maybe there is a little bit of you can crack podcast ads or you can crack CTV or something like that.
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