MarTech Podcast ™ // Marketing + Technology = Business Growth Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
May 30, 2020
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 5min
Marketing Technology - Channel Attribution
04:46 • 3min
Multi Channel Attribution
08:04 • 2min
Is the Funnel Dead?
10:05 • 3min
Using a Defensive Coordinator in a Digital Marketing Organization
12:41 • 2min
Hub Spot Technology - What's the Role of Attribution?
14:44 • 2min
The Big Picture Metrics
17:11 • 2min
Are You Ready to Track Real Attribution?
19:02 • 2min
How Much Sould You Contribute to Your Brand?
21:06 • 3min
The Importance of Brand Marketing Activities
24:25 • 2min
Brand Attribution - Part 2
26:24 • 3min