MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Hub Spot Technology - What's the Role of Attribution?

I want to spend back towards talking about attribution. When you have this sort of vertically enabled team right where people are channel owners, responsible for the entire funnel, how do you think about attribution? Like how do youa cate value with those channels when they do cover everything from acquisition to retention? Hub spot helps your business grow better. Learn more about how your business can grow better at hub spot dot com.

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