Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Big Picture Metrics
The first thing you have to do is sat what's the big picture metrics? What we attributing for? What are we trying to hit? You want people owning the responsibility, say, again, if they're the social ortherr events person. And those then try to set you up in a better way to be able than focus on, where is it that i should be spending time with my social effort?
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Transcript
