Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Using a Defensive Coordinator in a Digital Marketing Organization
If you become obsessed with measuring channels too much, just by the nature of marketing organizations, we're organized by channels. So that's why i think you have to have somebody that is the s if we're going to keep with the analogy of his own defense,. You need a defensive coordinator who's looking at the whole way the thing... and what actually is happening.
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