Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Is the Funnel Dead?
We're more focused on account movement, not just the individual buyer. We know it's not a linear process. I don't think the funnel is dead. The funnel is an internal constract for measuring. It's not an external really. Oser describes channel attribution as 'playing a zone defence' in basketball.
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Transcript
