Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Are You Ready to Track Real Attribution?
The way that podcasts work, it is damn near impossible to track real attribution. It's hard to know when somebody listens to your radioads or goes by your bill board. So how do you think about attribution for channels that are not directly trackable? We call them vanity metrics. To the practitioner, they may be very important, but that's not attribution.
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