Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Marketing Technology - Channel Attribution
Marketing needs to be accountable for every dollar it spends, E says. Multi channel attribution is a way of evaluating how multiple channels can't affect our at the same time. Marking may have been the last department or group to be accountable on marketing, as we all know.
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