How Much Sould You Contribute to Your Brand?

For most companies you have to dedicate a certain amount of budget to brand activities. Those coul be thought leadership, some of the stuff you're talk bout stressy with broadcast and being able to get your voice and contribute. Some of it can be to direct helping people educate what your brand stands for and what your customer experience is. Getting obsessed with tat attribution is a dead end road in that world. You just know you have to dedicated some percentage to that great scot. How much sould you contribute? Well, it depends on the marketing cycle you're in.