2Bobs—with David C. Baker and Blair Enns

What a Normal Person Thinks of Your Creative Firm

Apr 7, 2021

29:19

Creator website

AI Chapters

Episode notes

Introduction

2min

How to Be a Successful Creative Firm

2min

The Power of Enamored Clients

2min

The Unbundled Corporation Model

3min

The Importance of Culture in a Firm

2min

How to Get New Clients

2min

The Importance of Positioning

2min

The Art of Creative Entrepreneurship

2min

The Creative Director's Dilemma

2min

10.

The Odd Temperament of a Research Director

2min

11.

The Importance of Positioning Statements

2min

12.

The Role of Money in the Professional Service Industry

3min

13.

How to Sell a Business Without a Marketing Plan and Consistent Outbound

3min

When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they’ve seen outsiders react to them.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.