2Bobs—with David C. Baker and Blair Enns

What a Normal Person Thinks of Your Creative Firm

Apr 7, 2021

29:19

Creator website

AI Chapters

Episode notes

Introduction

2min

How to Be a Successful Creative Firm

2min

The Power of Enamored Clients

2min

The Unbundled Corporation Model

3min

The Importance of Culture in a Firm

2min

How to Get New Clients

2min

The Importance of Positioning

2min

The Art of Creative Entrepreneurship

2min

The Creative Director's Dilemma

2min

10.

The Odd Temperament of a Research Director

2min

11.

The Importance of Positioning Statements

2min

12.

The Role of Money in the Professional Service Industry

3min

13.

How to Sell a Business Without a Marketing Plan and Consistent Outbound

3min

When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they’ve seen outsiders react to them.