2Bobs—with David C. Baker and Blair Enns

What a Normal Person Thinks of Your Creative Firm

Apr 7, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
How to Be a Successful Creative Firm
02:20 • 2min
3
The Power of Enamored Clients
04:49 • 2min
4
The Unbundled Corporation Model
06:29 • 3min
5
The Importance of Culture in a Firm
09:06 • 2min
6
How to Get New Clients
10:51 • 2min
7
The Importance of Positioning
12:29 • 2min
8
The Art of Creative Entrepreneurship
14:30 • 2min
9
The Creative Director's Dilemma
16:01 • 2min
10
The Odd Temperament of a Research Director
18:13 • 2min
11
The Importance of Positioning Statements
20:29 • 2min
12
The Role of Money in the Professional Service Industry
22:40 • 3min
13
How to Sell a Business Without a Marketing Plan and Consistent Outbound
25:56 • 3min