2Bobs—with David C. Baker and Blair Enns cover image

What a Normal Person Thinks of Your Creative Firm

2Bobs—with David C. Baker and Blair Enns

00:00

The Importance of Culture in a Firm

In Amazon warehouse, the culture just has to be good enough. You kind of hand pick really talented, high quality, creative people and you have to coddle them and pay them well. The gap between what the happy people make and what the principal makes is not a very big delta in our industry.

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