How to Sell a Business Without a Marketing Plan and Consistent Outbound

Two Bobs with David C. Baker and Blair Ence: How do these firms get clients without a marketing plan? The answer is often word of mouth, but that's such a BS answer, they say. It really does strike outsiders as odd that we have such a kind of, we don't want to touch the sales side too much,. They add. "I think everybody should just own the weirdness"