2Bobs—with David C. Baker and Blair Enns cover image

What a Normal Person Thinks of Your Creative Firm

2Bobs—with David C. Baker and Blair Enns

00:00

The Creative Director's Dilemma

"I tweeted something a little snarky this morning. If prominent on your website is a statement that says a logo is not a brand, then you are targeting people that don't already know that and they're not going to be great clients," she said. "We're in the solutions business. I did a survey of all the other firms out there and I found out they were not in the Solutions business."

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