2Bobs—with David C. Baker and Blair Enns cover image

What a Normal Person Thinks of Your Creative Firm

2Bobs—with David C. Baker and Blair Enns

00:00

The Unbundled Corporation Model

The percentage of our total revenue that we pay for people is out of balance. I remember being in one of my earliest agency jobs, hearing about a creative director making a million dollars a year. In some firms, like the senior creative people, those senior positions make a lot of money. And sometimes even lower positions. Most agencies and creative firms are innovation businesses. The hallmarks of an innovation business are the people are really, really important.

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