2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

What a Normal Person Thinks of Your Creative Firm

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Get New Clients

This is the first question I've got to answer when I'm managing an M&A deal. Somebody who doesn't understand this industry, that's the first thing they always say. Next on your list is you have this idea of where's the recurring revenue? What do you mean? It's project by project. Even if the client is locked in for three years, none of them are really locked in in three years. The price has just dropped.

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