What a Normal Person Thinks of Your Creative Firm
2Bobs—with David C. Baker and Blair Enns
00:00
The Odd Temperament of a Research Director
It's more likely to be creative director than somebody else. Research and strategy people are usually more research-driven in Western Europe and Canada. In the US and Australia, they're more sort of consulting cowboys. The very best researchers and strategists are often not all that great with people.
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