How to Be a Successful Creative Firm

"This isn't all us dunking on creative firms like taking these cheap shots because there's some things about your firm that are just absolutely marvelous and wonderful," he says. "When outsiders come in and look at it, they're awestruck by some of the things that they see." 'I got to be careful how I talk about this,' Biz asks his boss before going into a new project. "'We'll see how successful we are.' That one is gonna go down pretty hard' He adds: 'You have no problem convincing them to work at a fairly moderate pay rate because it is such a cool place'