What a Normal Person Thinks of Your Creative Firm
2Bobs—with David C. Baker and Blair Enns
00:00
The Importance of Positioning Statements
"I've always loved dogs, cappuccinos and foosball. I should get to know one of these creatures." "There are people listening to this who have no idea what we're talking about," he says. 'We're probably generally ahead of cultural signals, but also maybe a bit obsessed'
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