How to turn a brand perceived as cheap into one considered awesome

1

Introduction

00:00 • 2min

2

Skinny: A New Zealand Only Brand

02:15 • 2min

3

Skinny: A Youth Brand

04:17 • 2min

4

The Problem With the Skinny Brand

06:14 • 2min

5

The Disagreement About Having Two Brands

08:25 • 2min

6

How to Market Spark After Losing 75% of Its Volume

10:16 • 2min

7

How to Find a Platform That Appeales to More Than Shop Around Youth

12:03 • 3min

8

The Power of a Brand

14:59 • 2min

9

The Challenges of Running a Multi Brand Environment

16:51 • 3min

10

The 60 Is the Most Glorious Campaign in New Zealand

20:02 • 2min

11

How Skinny Decoupled From the No-Furls Image

22:03 • 1min

12

How Famous Names Reduced Churn Rate

23:32 • 2min

13

The Importance of Brand Credibility in New Zealand

25:12 • 2min

14

How to Unleash the Cult of the People Who Love Skinny

27:21 • 2min

15

How to Recruit New Zealanders for a TVC Campaign

29:40 • 2min

16

How to Make a Successful TV Ad Campaign

31:41 • 3min

17

The Future of Skinny

34:47 • 3min