How to Find a Platform That Appeales to More Than Shop Around Youth

Kalinsa's pitch to skinny was simple: "Find us a platform that will be a springboard to growth" The company looked at its history, NPS and why people like it. Customers liked the brand but didn't want to feel cheaping out, Kalinsa says. People in New Zealand are no-bullies; they're not going to compromise on quality or price for convenience.