Skinny: A Youth Brand

Skinny's sales were starting to stall, and the brand didn't know why. The second issue that we had was quite a big one: Skinny doesn't own its own stores. It was having stores a way to expensive for our little brand. Our biggest retailer at the time sold 70% of our sales,. And the word on the street was that they were going to biff us out and start their own low cost telco brand.