How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
00:00
How to Market Spark After Losing 75% of Its Volume
Spark uses what we call as purposeful disruptors. Spark will go after those who are after leading New Zealand forward and looking for inspiration. skinny will go after the savvy and pragmatic people who just want the thrill of an ingenious hack. They want a good deal. So that's our customer base.
Transcript
Play full episode
