How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
00:00
The Future of Skinny
Amy Pollock is the planning director, Colenzo, BBEDO in New Zealand. It's Spark in New Zealand and Skinny as her primary brand. Biggest: What exactly did you want to achieve through this campaign? Amy: We wanted people to believe that skinny were a really great to tell.
Transcript
Play full episode
