How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
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How Skinny Decoupled From the No-Furls Image
We shot the big films in Big Budget Style. We then rolled into, we had to establish our credibility. And we used editorial partnerships and showcased real-life stories. There was something really charming about giving a lot of small, some small town New Zealanders the spotlight. So go on, get the skinny. Get the sticky.
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