How to turn a brand perceived as cheap into one considered awesome
On Strategy Showcase
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Introduction
Fergus: It is Lala Palooza week in our great city. The challenge at the core of this episode is how do you make a brand that's perceived to be a cheap, low quality one into a smart and desirable one? We'll hear about Skinny Mobile in New Zealand with Amy Pollock,. Strategy Director Kounso, BBDO in New Zealand and Ali Young, brand marketing lead for Skinny Mobile.
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